Set up Facebook ads and bring new paying customers to your business

December 19, 2022
Set up Facebook ads and bring new paying customers to your business

Does the sight of your Facebook ad account still cause you to stress? Do you think that only an experienced Facebook ads expert can set up advertising? Are you afraid to waste your budget and not get leads? We have good news – we will teach you how to set up Facebook ads.

Read our new article to find out:

  • How to set up advertising and get customers at the lowest price?
  • What are the features of the Facebook advertising account?
  • What needs to be done to launch the creative successfully?

In 10 minutes, you will learn 7 simple steps that will increase the profit of your business and optimize costs, since you do not have to pay for the services of third-party specialists.

TOP 2 ad management tools

There are 2 ways to manage your advertising campaigns: Ads Manager and Business Manager.


Setting up advertising in 20 minutes and 7 steps

Before moving on to the internals of Facebook, don’t forget to create a business page for the company, and then let’s get to work.

STEP 1: Choose 1 ad campaign goal out of 6

Depending on what results you want to achieve with advertising, select one of the goals:

  • Awareness – drawing attention to the brand, increasing product impressions on the network;
  • Lead generation – users will start leaving their contact details in a special form for applications inside Facebook for booking a product or service;
  • Engagement – if you want users to interact more actively with your publications or write to you in Messanger;
  • Conversion – receive purchase requests through the site or other targeted action;
  • Application installation – registration of new users within your application;
  • Traffic – get more visits to your website or social networks;

Set different goals to see what works and what doesn’t. Next, name your campaign and click the “Set up advertising account” button;

STEP 2: Choose the placement where the user will be taken when clicking the ad

  • Website;
  • Mobile app;
  • Messenger;
  • If the goal is a subscription, bring the users to the company page;

STEP 3: Choose your target audience (extremely important)

Before setting up ads, you should find out who is your target audience? What kind of people will be interested in your product? To do this, you need to analyze competitors, analyze page subscribers and those who buy from you. The target audience is configured according to the following parameters:

  • Location;
  • Age and gender;
  • Communication language and interests;

STEP 4: Choosing a placement

  • Social network where you will post content;
  • Instagram – here it is worth considering that there are 2 ways to launch the ads on Instagram: Separately setting up the ads through Facebook or directly on Instagram;
  • Advertising network – Facebook Audience Network. It’s a good variant for app promotion especially;
  • Facebook Messenger;

Select one or more placements where you want to establish your ads. (Note that FB itself recommends auto-placement.

STEP 5: Allocate a budget

In order not to drain money in 2 hours, pay attention to:

  • How often will advertising money be charged?
  • When do you plan to launch: on a specific day or after moderation?
  • What are your main goals
  • How do you want to pay – per click, per impression or per lead?
  • We recommend that you do not set an end date for the advertising campaign, but adjust it manually!

STEP 6: Stake and amount method

The cost of a click will be determined based on 3 indicators:

  1. Click price. How much are you willing to give to each person who performs the action?
  2. Relevance. After the ad reaches 500 impressions, the system will give it a relevance score from 1 to 10, the higher it is, the more people are interested in the publication.
  3. Actions. The system will evaluate clicks, views, impressions, leads and ads with high value will win.

STEP 7: Choose an ad format

Everything is simple here – decide in what format you would like to show your ad. It can be a news feed or a story. Remember, it’s better to resize layouts and launch them on all placements at once.

STEP 8: Create an ad

More than 50% of its success depends on how well an advertising creative is made. The creative should make the client want to follow the link provided.

Create an attractive text call on it. Design that your target audience would love. Make a big promise that will attract the buyer and motivate him to take the necessary action with a call to action.


STEP 9: To start advertising, click the “Publish” button at the bottom right

Here is a simple algorithm that will give you the opportunity to receive applications from Facebook and Instagram, spending only 15 minutes to set up.

And if you want to delegate this work to others, contact us by clicking on the button below and we will prepare a commercial offer for you!

You can double your sales
without increasing the budget on ads

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