Does the sight of your Facebook ad account still cause you to stress? Do you think that only an experienced Facebook ads expert can set up advertising? Are you afraid to waste your budget and not get leads? We have good news – we will teach you how to set up Facebook ads.
Read our new article to find out:
In 10 minutes, you will learn 7 simple steps that will increase the profit of your business and optimize costs, since you do not have to pay for the services of third-party specialists.
There are 2 ways to manage your advertising campaigns: Ads Manager and Business Manager.
Setting up advertising in 20 minutes and 7 steps
Before moving on to the internals of Facebook, don’t forget to create a business page for the company, and then let’s get to work.
STEP 1: Choose 1 ad campaign goal out of 6
Depending on what results you want to achieve with advertising, select one of the goals:
Set different goals to see what works and what doesn’t. Next, name your campaign and click the “Set up advertising account” button;
STEP 2: Choose the placement where the user will be taken when clicking the ad
STEP 3: Choose your target audience (extremely important)
Before setting up ads, you should find out who is your target audience? What kind of people will be interested in your product? To do this, you need to analyze competitors, analyze page subscribers and those who buy from you. The target audience is configured according to the following parameters:
STEP 4: Choosing a placement
Select one or more placements where you want to establish your ads. (Note that FB itself recommends auto-placement.
STEP 5: Allocate a budget
In order not to drain money in 2 hours, pay attention to:
STEP 6: Stake and amount method
The cost of a click will be determined based on 3 indicators:
STEP 7: Choose an ad format
Everything is simple here – decide in what format you would like to show your ad. It can be a news feed or a story. Remember, it’s better to resize layouts and launch them on all placements at once.
STEP 8: Create an ad
More than 50% of its success depends on how well an advertising creative is made. The creative should make the client want to follow the link provided.
Create an attractive text call on it. Design that your target audience would love. Make a big promise that will attract the buyer and motivate him to take the necessary action with a call to action.
STEP 9: To start advertising, click the “Publish” button at the bottom right
Here is a simple algorithm that will give you the opportunity to receive applications from Facebook and Instagram, spending only 15 minutes to set up.
And if you want to delegate this work to others, contact us by clicking on the button below and we will prepare a commercial offer for you!