Our main approach includes development of a custom strategy aimed specifically for the business specifics, main goals, previous results, and analytics audit. After that, we go deeper to the level of implementation of the agreed strategy, which includes a full cycle of work from the moment of the brief and first sketches to full set up and run mailings and campaign automation.
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Another specific feature of our approach is that we do not consider email-marketing source as a separate unit, but as part of the omni-channel promotion and one of the step from the sales funnel, which can strengthen the marketing direction as a whole.
Your target audience has email account for sure*
The next thing is that they check it - a lot*
It’s a great channel where you can communicate with your audience and send them personalize messages and proposals
This way you can not only send offers but tell them about your company, brand and main benefits, that allows your business to build loyalty and trust not for a one-time benefit, but for a long-term relationship with customers
It is one of the channels that brings business highest ROI with comparatively little effort, costs and resources
Constant new restrictions on user data collection policies (GDPR, CCPA) limit the ability to obtain detailed information about users with the ability to further personalize messages in paid advertising sources
*According to U.S. user statistics from statista
Depending on the needs of the client and the business, services can be provided as part of certain works or performed completely on a turnkey basis.
Analyze your current activity and help you to build a plan for your email marketing strategy and prepare a roadmap.
Analyze your current activity and help you to build a plan for your email marketing strategy and prepare a roadmap.
Plan, build and implement smart email marketing automation series that increase customer engagement and lifetime value.
Providing custom-built, adoptive email templates based on your specifications and brand guidelines for every needs.
In the process of work we operate as with the email service itself, but also with additional tools that help to achieve goals.
Email Service Provider and Marketing Automation
Lead collection and active popups
Working with analytics
€1000
Terms: Up to 1 mo
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Preparing visualizations of sequences with content suggestions for emails:
- Welcome series (3-5 emails)
- Abandoned cart series (3 emails)
Setting Sign-up Form (Pop up/In page)
Preparing a Master Design for the email
After approval of the content ideas (final text on the client's side) and general design, preparation of designs for specific emails for:
- Welcome series
- Abandoned cart series
Layout of emails
Setting up the sequences
Testing and launching
Average prices are shown. For each project, calculations are individual
€1500/mo
Terms: Up to 2 mo
Preparing visualizations of sequences with content suggestions for emails.
Which will include:
- Welcome series (3-5 emails)
- Abandoned cart series (3 emails)
- Browse Abandonment series (1-2 emails)
- Win back series (1-2 emails)
- Birthday Series series (2 emails)
Preparing a Master Design for the email
After approval of the content ideas and general design, preparation of designs for specific emails for:
- Welcome series
- Abandoned cart series
- Browse Abandonment series
Layout of emails (here, I will need your help with the content)
Setting up the sequences
Testing and launching
Tracking results
2nd Month
Works starts from point 3 (from the 1st month) for series:
- Win back
- Birthday Series
Additionally Newsletters - Preparing content for the next four newsletters.
Average prices are shown. For each project, calculations are individual
€1500/mo
Terms: Up to 3 mo
Preparing visualizations of sequences with content suggestions for emails.
Which will include:
- Welcome series (3-5 emails)
- Abandoned cart series (3 emails)
- Browse Abandonment series (1-2 emails)
- Post Purchase series
- Win back series (1-2 emails)
- Loyalty series series (2 emails)
- Bounce back series (2 emails)
- Cross Sale series (3-4 emails)
Preparing a Master Design for the email
After approval of the content ideas and general design, preparation of designs for specific emails for:
- Welcome series
- Abandoned cart series
- Browse Abandonment series
Layout of emails
Setting up the sequences
Testing and launching
Tracking results
2nd Month
Here we start with point 3 (from the 1st part)
- Post Purchase series
- Win back (1-2 emails)
- Loyalty series (2 emails)
- Bounce back series (2 emails)
- Cross Sale series (3-4 emails)
3rd and subsequent Months
This could be basically support service, which would include tracking the performance of a series and suggestions for their improvement, as well as work with newsletters.
In terms of Newsletters - Preparing content for the newsletters that include:
- Content plan preparation
- Content development
- Segment management
- Layout
- Send out
- Tracking results and reporting
That's will be about 4-6 newsletters per month and maintenance works with flows
Average prices are shown. For each project, calculations are individual
