One of our clients, insurance company, made a request to increase the sales and make Google health check and UX/UI audit.
Project: Digital advertising for the insurance company.
Ads duration: 1 month (March 2018).
Task: Increase the number of online applications for travel policies, make UX/UI audit.
Tools and channels:
✓ Google Search ads and Google Display Network
✓ Targeted ads on Facebook
✓ Remarketing for Facebook and Google Ads
Our works include health checkup of analytics setup, heuristic analysis, user experience research, competitive analysis to understand your position against competitors, develop Heatmap and Scrollmap reports to find where your customer is finding the interest and develop insights based on the data. After that, we do data backtesting. Then our team develops well-structured hypotheses, which are based on user behavior and start A/B testing based upon data and insights gathered in the research phase.
We verify that goals are being achieved, the conversion is being tracked correctly, ensure error frees tests. We check cross-browser testing, cross-device testing and multi-page testing to minimize the errors.
As a ROCKET CRO LAB client, you can significantly improve your conversion rate without adding extra work for your web or marketing team.