It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
Some of the most popular email marketing service providers which we recommend based on our long-term positive experience:

GetResponse is a popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses. It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.

‍Mailchimp is also popular email service provider in the world primarily because they offer a forever free email marketing service plan. It comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to set up delivery times based on the user's time zones, and you can set up segmenting based on geolocation.

‍Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Is the leading ecommerce marketing platform in the Shopify ecosystem. Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. 

‍Esputnik - Multichannel marketing automation system for B2C. It’s also specialized for large eCommerce and Marketplaces. Helps to Combine Email, SMS, Web Push and Messengers channels into a complex marketing strategy.

Email marketing is not a complicated process but it’s a process that requires a lot of routine work in a way to find out how to best communicate with your subscribers in a way that is beneficial for them and for your business goals.
Here is an overview of how email marketing works:
- Sign up for an email marketing tool
- Create an email marketing strategy
- Build and grow your email list
- Setup automation workflows
- Monitor and improve campaign performance through A/B testing
- Regularly ‘clean up’ your email lists

Whether you’re completely new to email marketing or just need a refresher before you start your next big campaign, increasing email revenue is a worthy goal.
Fortunately, there are ways you can do it that don’t require an MBA.
Review these takeaways to get an idea of where to start:
- Carefully analyze every component of your email. You want everything to count: subject line, preheader text, content, images, and your CTA.
- Figure out the purpose of your email campaign. You can have a general sales goal or create a niche goal around specific products or regions.
- Use marketing automation to improve the performance of your email. You’ll generate more powerful campaigns if you use the right email tools.

Email can be directly used to sell by sending offers to users who abandoned shopping carts or haven’t purchased in a while. Or they can be used in a more indirect way to remind people that you exist and are still relevant with newsletters and helpful tips. Email marketing is inexpensive, which makes it easy to experience an impressive ROI!
Integrating email marketing with Shopify
1. Reactivate Inactive Customers Through Mailings
2. Increase Conversion with Segmentation (Retention emails, Mails aimed at improving customer satisfaction, Birthday mailings, Abandoned shopping cart emails)
3. Rewarding your loyal customers
4. Manage Brand Reputation by adjusting the dialogue with the client through emails
5. Support Ecommerce Sales (Transactional emails)
6. Broadcast emails (like newsletters, announcements, sales)

Email marketing has enormous potential for eCommerce businesses. You can use best practices to attract new customers, retain existing clients, and drive more sales. There are plenty of email marketing services that can make this process easier, and SendPulse is one of the options available on the market. Give it a try and see the tangible results in almost no time.