HADI Framework: A Powerful Tool for startups and marketers.
What is the HADI Framework?
The HADI framework is a four-step process that guides CRO agencies through the process of testing and optimizing ecommerce websites.
The four steps are:
👉 Hypotheses: Formulate hypotheses about what changes to the website will improve conversion rates.
👉 Actions: Develop actions that can be taken to test the hypotheses, such as changing the copy or layout of the website.
👉 Data: Collect data to evaluate the effectiveness of the actions.
👉 Insights: Analyze the data to gain insights into what changes should be made to the website.
Let's take a closer look at each of the steps of the HADI framework.
💬 Hypotheses.
Hypotheses are educated guesses about what changes to the website will improve conversion rates. Hypotheses should be based on research, such as UX research and analytics data, and should be focused on specific areas of the website that have been identified as potential bottlenecks for conversion. For example, we may hypothesize that changing the wording of a call-to-action (CTA) button from "Buy Now" to "Add to Cart" will increase the click-through rate (CTR) and conversion rate.
💬 Actions
Actions are the changes that are made to the website to test the hypotheses. Actions can take many forms, such as changing the copy or layout of the website, adding social proof elements, or adjusting the pricing. For example, you may change the wording of the CTA button from "Buy Now" to "Add to Cart" to test the hypothesis.
💬 Data
Data is collected to evaluate the effectiveness of the actions taken. Data can include analytics data, such as CTR, conversion rate, and bounce rate, as well as qualitative data, such as user feedback and surveys. For example, the ecommerce CRO agency may collect data on the CTR and conversion rate of the "Add to Cart" CTA button compared to the "Buy Now" CTA button.
💬 Insights
Insights are gained by analyzing the data collected. Insights can include identifying what changes were effective in improving conversion rates, as well as identifying potential areas for further optimization.
Conclusion
The HADI framework is a powerful tool for marketing agencies to test and optimize ecommerce websites. By formulating hypotheses, developing actions, collecting data, and gaining insights, you can improve conversion rates and maximize the ROI of the websites. By combining the HADI framework with other strategies, such as UX research and data analysis, you can create a powerful strategy for improving ecommerce conversion rates.
If you have any questions regarding your current marketing strategy or are interested in Conversion Rate Optimization for Shopify or WooCommerce, please, book a time for a Free Strategy Session.
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